In 2017, the Sunny Ridge Strawberry Farm located in Main Ridge on the Morning Peninsula underwent a transformation in an effort to become a more relevant brand. The ability for this well know agricentre to become more attractive both instore to large supermarket chains such as Coles, Woolworths & Aldi and on site at the actual farm location was their priority.
Understanding that the Asian tourist market was one of their key draw cards, we developed a refreshed brand & styling overhaul that was both rustic with a farmhouse look to ensure authenticity along with a colour palette that resonated with their target market.
