Branding and styling local Melbourne electronic artist Isophene [aka Brad Buenen] for his first official full length album release ‘Reverbatory’ has been such a cathartic experience for us as an agency. Engaging musical artists with such passion enables us to really engage our own bravery within the design process, which in turn often produces the most effective material.
We’ve observed that during the development a visual public profile with such a refined style, Brad has found another level of confidence which has enabled him to take further strides within his own craft.
As a studio, we will often take on musical artist design work simply because of the importance music plays in our community and how important it is to our existence. To some, that may sound all “wanky design stuff”, but for us who spend most our days looking at the design that surrounds us, we feel it’s important to differentiate between authentic creativity and pulp advertising.
Isophene has afforded us that opportunity and we’ll continue to work with him for as long as he’ll let us.