Working along side the crew who took ownership of this brand in 2014 was an amazing experience. The X Blades project was a watershed opportunity for Lucky One Creative who over the space of five years supported the resurgence of this historic brand with a visual identity and the continued brand guardianship that it had been lacking to make real connection with its target market.
During this timeframe, we had the opportunity to not only create the traditional assets that corporate sporting companies need, but also begin developing our capabilities within the product design development area.
Over the span of four years, we worked alongside XBlades to design their footwear range, team wear apparel and merchandising, as well as supplying the technical files for production.
Our tenure with X Blades gifted us a unique opportunity which in turn became a pillar in our learning as a studio. Enabling an even more comprehensive skillset in supporting our clients needs.