REFRAMING A BOUTIQUE AUSTRALIAN SPORTING GOODS BRAND
The Grip Master brand has been long synonymous in golf as the best global brand of leather grips available. Unfortunately, the company was struggling to gain enough exposure to ensure the sell through required to gain traction. Together, we shifted the look of the brand into a more modern and fluent look while continuing to maintain the elements that had given the company the brand equity it had built over many years.
We aided The Grip Master in its refresh and kick started the company into a new era of its existence focusing on a more impactful digital presence along with the traditional print formats that continue to live throughout the golfing industry.